In this great presentation Andrew Stanton discuses his process in story telling and how he came to develop it. One of the main points I pulled from this is from his talking about Wall-e and Finding Nemo where he is talking about not revealling the whole story. He calls it "the unifying theory" saying "don't give them 4. Give them 2+2." I think it becomes more and more important no mater what story you are telling wether it's an 11 sec clip of a feature length film that as story tellers we don't spell everything out and allow for the viewer to "work for there meal." I hope you enjoy this as much as I did.
